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For success today, you have to be real.
In a world where values are shifted, information is more available than ever, and your digital past follows you, your brand can’t afford to be anything but authentic.
Meet Tina Caye of Clover Collective, a mom and CEO based in Washington, D.C.!
Tina started Clover Collective in the summer of 2019, just 6 months before COVID hit. Starting a business is an exciting, but challenging venture. Now take launching a brand new business and add a global pandemic!
The amount of consideration put into all the small things may seem tedious, but sticking to the curate, connect, co-create, calibrate process ensures community, authenticity, connection, and excellence are infused into everything we do.
As brand creatives and marketing experts, we shout from the rooftops that a brand is more than the identity of the logo, colors, and images. But where we miss the mark is explaining the connection between your business mission, vision, values and your target audience’s needs and expectations.
Tina Caye of Clover Collective was recently named to the National Small Business Association (NSBA) Leadership Council. NSBA is the nation’s oldest small business advocacy organization, and operates on a staunchly nonpartisan basis. Caye, a recognized leader in the small-business community, joins the NSBA Leadership Council alongside other small-business advocates from across the country as they work to promote the interests of small business to policymakers in Washington, D.C.
Branding: it's one of the most important things you can do as a business to ensure your audience understands who you are and what you do. For the most historic and influential organizations out there, it’s achieved in a single look. For the rest of us, it requires a little more work.
Located in the heart of Alexandria, Virginia, our team brings the value, authenticity, transparency, and passion you need to connect with your customers. We formulate bright strategies and advocate for your needs.
Austin, TX — December 15, 2021 — Clover Collective has been recognized as a Top 30 Digital Marketing Agency in Texas in 2021 by DesignRush.DesignRush is a B2B marketplace that connects brands with professional full-service agencies, web design companies, digital marketing firms, and top technology companies.
Unsure what “branding” means? You’re not alone. It’s one of those vague terms that is thrown around a lot in marketing circles and can be easily conflated even for those who are deep in the weeds of it every day.
And since we’re all about clarity and transparency around here, we want to shine some light on this topic using ‘real human’ language.
As we increasingly conduct our lives online, it's never been more critical to give users a seamless, frictionless digital experience. And as such, the fields of user interface and user experience design—both critical pieces of a digital user’s online journey—have seen a sharp rise in popularity and demand.
The process of creating a revolutionary brand is not difficult to explain in theory. What’s difficult is the amount of focus and dedication and (most of all) discipline you need to create a revolutionary brand. Learn these three key steps to follow when creating brand messaging.
18 months ago the world changed. People lost loved ones, they lost jobs and, along the way, some also lost who they are. If the pandemic brought us anything worth keeping, it’s a reminder to step back, review where you’re going and who you want to be, and reset your path.
Though it can be a challenge, brands that can truly and genuinely justify how their actions, mission, and purpose align with their values are one step closer to building memorable, meaningful connections with their audiences. That’s because clearly defined values serve as a compass for your brand, guiding your company’s visual identity, messages, and even actions.
A refined brand that truly resonates with your audience and stands for a belief that differentiates your company both in its visuals and copy will give them a specific reason to use your services, trust your voice, and keep coming back time and again. Therefore, as you’re building your brand, be sure to avoid this major mistake.
These days, especially with the COVID-19 pandemic, a lot of companies are investing in “self-care days” and working to create more people-centric organizations. While this sounds lovely and we all want to feel that work-life balance is real, does this really breed better outcomes at the business level?
Are you putting your efforts toward the right platform for your business? While the two platforms have overlapping users, the specifics of interactions and demographics vary. Depending on your business, it could be beneficial to have organic content and paid advertising on either platform or both. Let’s break down the basics to ensure your marketing strategy goes further.
We are honored (and pretty excited) to announce that we’ve been awarded a Platinum Hermes for our work on the Fire Brothers, Inc. website and logo redesign! What a thrill to be recognized. Thank you to Robin at Fire Brothers Inc for your fantastic partnership in bringing this work to life.
Whether you just launched your new website or you’ve had a site for several years, you know the phrase “if you build it, they will come” does not apply to websites at all. Building your site is only half the battle. Now you have to get the word out about your site and attract visitors.
Are you embarrassed to share your Instagram account? Does your Facebook page leave your visitors more depressed than impressed? Perhaps it’s time for a social media visual refresh.
A brand is so much more than a striking logo and sleek color palette. It’s all these visual elements plus your Brand Values, Brand Story, Value Proposition, Brand Personality, and your Brand Promise. No two agents have the same strengths and abilities to serve their unique audiences.
Brand Architecture, simply put, is a method of organizing brands, products, and services in a way that makes it easy for customers to see the links between each, find what they are looking for, and understand what your company can offer them.
How do you move your business forward while staying mindful of a crisis? These 3 strategies will provide value to your audience and show them you care.
For the last week, our country has been in a state of turmoil—erupting in protests letting our leaders know just how tired we are of the systemic racism that haunts our nation. Most businesses and brands have been hesitant to respond with a definitive statement fearing a foray into political territory.
While a well-designed website is vital to your company’s success, design is only half the battle. Well-written copy that connects with your visitors and tells the story of your company in a compelling way is just as important as your site’s appearance. Not only does smart copy amplify all your other SEO efforts, but it’s also the catalyst that converts a prospect into a customer.
While a well-designed website is vital to your company’s success, design is only half the battle. Well-written copy that connects with your visitors and tells the story of your company in a compelling way is just as important as your site’s appearance. Not only does smart copy amplify all your other SEO efforts, but it’s also the catalyst that converts a prospect into a customer.
In uncertain times like these, it can be difficult to know what type of content to post on your company’s social channels. Having never lived through a pandemic before, how do we know what type of content will resonate with our audience right now?
With 2020 in full swing and happy new year’s wishes fading into the distance, small business owners like you and I are solidifying our goals for the year and, of course, seeking out new trends. While we often think of making resolutions in our personal lives, our brands deserve the same kind of special attention too.
You’ve probably seen social media pictures of remote workers sitting on white-sand beaches with a laptop in hand, making a lot of money and wondering what they did to get there. In this generation, it is the ideal fantasy. The ability to travel the world while making money is a dream many wish they could attain.