Beyond Logos: Building Your Brand as an Insurance Agent
A brand is so much more than a striking logo and sleek color palette. It’s all these visual elements plus your Brand Values, Brand Story, Value Proposition, Brand Personality, and your Brand Promise. No two agents have the same strengths and abilities to serve their unique audiences.
What is Brand Architecture?
Brand Architecture, simply put, is a method of organizing brands, products, and services in a way that makes it easy for customers to see the links between each, find what they are looking for, and understand what your company can offer them.
3 Strategies for Effective Communication During Challenging Times
How do you move your business forward while staying mindful of a crisis? These 3 strategies will provide value to your audience and show them you care.
A Branded Response in a Time of Injustice
For the last week, our country has been in a state of turmoil—erupting in protests letting our leaders know just how tired we are of the systemic racism that haunts our nation. Most businesses and brands have been hesitant to respond with a definitive statement fearing a foray into political territory.
A 3-Step Plan to Prep Your Brand for Post-Pandemic Success
While a well-designed website is vital to your company’s success, design is only half the battle. Well-written copy that connects with your visitors and tells the story of your company in a compelling way is just as important as your site’s appearance. Not only does smart copy amplify all your other SEO efforts, but it’s also the catalyst that converts a prospect into a customer.
Compelling Website Copy: What is it and why do you need it?
While a well-designed website is vital to your company’s success, design is only half the battle. Well-written copy that connects with your visitors and tells the story of your company in a compelling way is just as important as your site’s appearance. Not only does smart copy amplify all your other SEO efforts, but it’s also the catalyst that converts a prospect into a customer.
5 Tips for Maintaining Brand Presence During COVID-19
In uncertain times like these, it can be difficult to know what type of content to post on your company’s social channels. Having never lived through a pandemic before, how do we know what type of content will resonate with our audience right now?
Top 5 Design Trends for 2020
With 2020 in full swing and happy new year’s wishes fading into the distance, small business owners like you and I are solidifying our goals for the year and, of course, seeking out new trends. While we often think of making resolutions in our personal lives, our brands deserve the same kind of special attention too.