Whether you just launched your new website or you’ve had a site for several years, you know the phrase “if you build it, they will come” does not apply to websites at all. Building your site is only half the battle. Now you have to get the word out about your site and attract visitors.

Organic vs. Paid Traffic

Traffic to your website falls into one of two categories—organic and paid. Organic is where people find you on their own either through a simple google search, from an organic social media post you shared, or by typing in the URL to your site directly in the address bar. If you did not pay any money to attract these visitors to your site, they are considered organic. The larger portion of website traffic is paid traffic. This is when you attract visitors to your site through social ads, Google search ads, or traditional forms of advertising. Both types of traffic are important and both should be utilized in order to drive the most traffic to your website. 

SEO

The most powerful way to attract organic traffic is by implementing SEO best practices across your website. By ensuring all your pages have relevant page titles and meta descriptions, all your images are compressed for web use and have alt text, utilizing relevant keywords throughout your site, and optimizing your site for mobile, you’ll naturally (albeit, very slowly) climb the search rankings in Google. In addition to optimizing your site’s SEO, if you’d like to reach a wider audience on Google, you should consider implementing a variety of search ads. These allow you to target specific keywords and show up when a person enters those search terms, thereby bringing more high-quality leads to your site. To get started, here is a useful guide from Google to get you started.

Start a Blog

Blogging is good for SEO because it helps with a number of important ranking factors. When you have a blog that’s updated regularly with blog posts that are high quality and relevant to your audience, it can make a huge difference to how your overall website performs in the search engines. So write useful articles for your audience to train them to depend on your site for valuable information. Find out what your audience cares about, what they struggle with, and what interests them, and then post about those topics consistently. In addition, talk with other companies about writing guest posts on their websites to reach a wider audience and help drive traffic back to your site.

Launch Social Ads

Getting organic visibility for your social media page is becoming increasingly difficult as the number of companies vying for customer attention on social channels continues to soar. One way to cut through the chatter is by investing in social ads. And thanks to the wealth of demographic data these platforms have on their users, you can get really specific with the audiences you’re targeting. 

If you’d like help putting together a comprehensive strategy to help drive traffic to your site, get in touch. We've helped countless businesses do just that and we’d love to work with you next. Schedule a call and let's talk!